To add a competitor to your Reputation product, tap into the Manage Competitors tool in the My Competitors toolkit in the Reputation product. There you will find each of the competitors included in your Reputation product. You can have up to 5 competitors included in your Reputation reporting. If you already have 5, tap the trashcan icon adjacent to the competitor you want to remove to remove that business from your reports and then tap the Add Competitor button at the top right of the screen, add the details of the competing business, and tap the Add button at the bottom right of the screen.