A duplicate listing is when multiple listings exist for a single business. This is sometimes caused by address confusion, a phone number shared by multiple store locations, incorrectly provided user-generated content, listings from previous owners of businesses, and various other means depending on the listing provider and the nature of their duplicate listings policies. Duplicate listings can damage search engine optimization and reputation. It is preferable to request that listing providers remove incorrect or outdated listings. If you need help with this, you can purchase our expert concierge listings and review management services from the What’s Next product.