Design Style Guide
(not currently in use)
(All headlines currently utilize the h2)
(currently used as the the headline for lists)
- Bullet 1
- Bullet 2
- Bullet 3
- Item 1
- Item 2
- Item 3
Copy Style Guide
<h2> - all headers within body content
<h2> - all subheads and list heads
Wavvo Product = Suite of Products
Each application (Social, Listings, etc..) = Product
Each function within each product = Tool
A tool with subsets = Toolkit
Subject of application = Business location
eg. Learn how your online reputation stacks up against your competition in the Competitor Reviews tool in the My Competitors toolkit within the Reputation product.
- Small business owner/operator. Middle-aged, analog, practical, delegator, researcher, busy and time-starved. Wants solutions fast.
- Administrator or assistant for ad agency or marketing firm. Not savvy but young, energetic, ambitious and curious. Avid researcher. Wants to learn and teach.