Design Style Guide

Headline 1

(not currently in use)

Headline 2

(All headlines currently utilize the h2)

Headline 3

(currently used as the the headline for lists)

  • Bullet 1
  • Bullet 2
  • Bullet 3

Ordered List

  1. Item 1
  2. Item 2
  3. Item 3

Indented blockquote

body copy




Copy Style Guide

<h2> - all headers within body content

<h2> - all subheads and list heads


Wavvo Product = Suite of Products

Each application (Social, Listings, etc..) = Product

Each function within each product = Tool

A tool with subsets = Toolkit

Subject of application = Business location

eg. Learn how your online reputation stacks up against your competition in the Competitor Reviews tool in the My Competitors toolkit within the Reputation product.


  1. Small business owner/operator. Middle-aged, analog, practical, delegator, researcher, busy and time-starved. Wants solutions fast.
  2. Administrator or assistant for ad agency or marketing firm. Not savvy but young, energetic, ambitious and curious. Avid researcher. Wants to learn and teach.