The dashboard in your Social product shows a high-level view of how your various social channels are performing as of the current day. It will also give you measurements of how the various channels are performing in regards to likes and sessions so you can learn more about who is engaging with your brand and how they respond to your content.
Connecting Social Accounts
- Before you click the "Add Social Profile" button, make sure you are logged into the social channels that your business uses. With Facebook, for instance, you would log into the Facebook account you use to manage your business' Facebook page, then come back here to click the "Add Social Profile" button.
- This part of the system utilizes an interstitial pop-up screen to authorize the application to access your social profile, as most socially integrated tools do, so you may have to disable pop-up restrictions. Once authorized, the system will pull up the Facebook pages you manage and allow you to select which you want to connect.
- Connect as many social profiles as you want. All of the accounts you enter for each social channel will aggregate into one graph per channel to show you at-a-glance traction.
Identify Trends Across Channels
See the relationship between your impressions across channels and how that relates to engagement with your brand. This snapshot will help you identify seasonal trends and react to novel trends as they are occurring.